��ϲʿ�� News - Yu Ma

��ϲʿ�� Desautels professors and lecturers recognized at Faculty Awards

webfull — Fri, 24 May 2024 16:33:56 +0000

Across programs and subject areas, the ��ϲʿ�� Desautels Faculty of Management recognizes the vital role that research, teaching, service and media engagement play in enriching the student experience and inspiring the next generation of leaders through the annual Faculty Awards. This year we recognize the following outstanding members of our faculty:

Research

Published: 24 May 2024

Dual Branding by National Brand Manufacturers: Drivers and Outcomes

webfull — Tue, 19 Mar 2024 15:16:26 +0000

Authors: Yu Ma, Kusum L. Ailawadi, Mercedes Martos-Partal and Óscar González-Benito

Publication: Journal of Marketing
Articles in advance — published online: August 8, 2023

Abstract:

Published: 19 March 2024

��ϲʿ�� Experts, including Desautels Professor, comment on WHO’s listing of aspartame sweetener as possible carcinogen

webfull — Tue, 25 Jul 2023 18:47:03 +0000

Yu Ma, Associate Professor at the ��ϲʿ�� Desautels Faculty of Management, discusses the consumer implications of aspartame being listed as "possibly carcinogenic to humans" by the World Health Organization's International Agency for Research on Cancer (IARC), potentially increasing scrutiny and concerns about the safety of food additives. Professor Ma suggests that consumers may become more cautious about processed foods and seek out "clean label" options with recognizable ingredients.

Published: 25 July 2023

Expert: Hudson's Bay to resurrect discount retail chain Zellers

webfull — Thu, 18 Aug 2022 18:50:45 +0000

Discount department store Zellers hopes to make a comeback next year, a decade after the Canadian chain shuttered most of its locations. Hudson's Bay Co. says Zellers will debut a new e-commerce website and expand its brick-and-mortar footprint within select Hudson's Bay department stores across the country in early 2023. The company says the relaunched Zellers will offer "a digital-first shopping journey that taps into the nostalgia of the brand." (CBC News)

Published: 18 August 2022

Retailers can ease customer anxiety after the pandemic changed grocery shopping

webfull — Tue, 02 Nov 2021 21:04:55 +0000

COVID-19 caused massive shifts in the way we do even the most mundane of things. Take grocery shopping, for example. This past October, Dr. Yu Ma, Associate Professor of Marketing and Academic Director of the Master of Management in Retailing (MMR), spoke at Grocery Innovations Canada. Here, he shared his insights on how COVID-19 has transformed the grocery shopping environment and what retailers can do to mitigate shopping anxiety and provide a positive shopping experience for consumers.

Published: 2 November 2021

$4.95 million to make cities smarter

webfull — Mon, 05 Jul 2021 14:32:27 +0000

A smart city—supported by digital solutions to enhance food access and mobility—is a healthy city. That’s the thinking behind the Implementing Smart Cities Interventions to Build Healthy Cities (SMART) Training Platform co-led by ��ϲʿ��, the University of Guelph and the University of Manitoba. Today, the Honourable Patty Hajdu, Minister of Health, and the Honourable François-Philippe Champagne, Minister of Innovation, Science and Industry, announced an investment of $4.95 million over six years for SMART.

Published: 5 July 2021

A multi-category demand model incorporating inter-product proximity

webfull — Wed, 16 Jun 2021 20:33:44 +0000

Authors: Yu Ma, P.B. Seetharaman and V. Singh

Publication: Journal of Business Research, Volume 124, January 2021, Pages 152-162

Abstract:

Published: 16 June 2021

Delve - "New Normal" podcast: Grocery Shopping Anxiety with Yu Ma

webfull — Fri, 21 May 2021 20:42:19 +0000

In episode 3 of The ‘New Normal’ hosted by Dave Kaufman, Professor Yu Ma discusses how the Covid-19 pandemic has affected our relation to grocery stores, how shopping has changed in the last year, and what can be done from a technological perspective to improve the shopping experience and perhaps even help the consumer make more informed and healthier choices at the store.

Published: 21 May 2021

Online shopping convenient but isolating

webfull — Thu, 18 Mar 2021 18:25:18 +0000

Professor Yu Ma, Academic Director of the Master of Management in Retailing (MMR) program, weighs in on the ongoing impact of the pandemic on Canadian retail trends, particularly the steep rise in e-commerce. From his perspective, the convenience of online shopping comes at the expense of the social aspect that encourages customers to spend their money in-store.

Published: 18 March 2021

For Canadian retailers, digitization is key to surviving the pandemic

webfull — Fri, 11 Dec 2020 18:56:41 +0000

Only 30 percent of Canada’s small business are hitting normal sales numbers as the second wave of the pandemic crashes into their bottom line. According to Professor Yu Ma, Academic Director of the Master of Management in Retailing, nothing short of digital transformation will equip these businesses to survive.

Published: 11 December 2020

���ϲʿ������ News - Yu Ma

���ϲʿ������ Desautels professors and lecturers recognized at Faculty Awards