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Distinct threats, common remedies: How consumers cope with psychological threat

Published: 30 October 2015

Authors:聽Han, D.,聽Duhachek, A., and聽Rucker, D.D.聽聽 Publication:聽Journal of Consumer Psychology

How to successfully use shame and guilt in advertising

Published: 20 November 2014

Shame and guilt have different effects on consumer buying habits, new research from the Desautels Faculty of Management in Canada finds....

The granddaddy of all Canadian-U.S. trade disputes is about to rear its ugly head again

Published: 3 November 2014

A recent dispute over 鈥渃ountry of origin labelling鈥 for meat products underscores the fact that Canada and the U.S. still have their share of trade disputes....

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