MCCHE Convergent Innovation Webinar Series with Yefim Roth
On the Challenges and Promises of Promoting Desired Behavior through聽the Use of Insights from Behavioral Science
Yefim Roth
Yefim Roth holds a PhD in Decision Making from the Technion and completed a聽Postdoctoral Fellowship at UTD. Currently, Dr. Roth is an Assistant Professor at聽the University of Haifa, Faculty of Social Welfare & Health Science, in the Department聽of Human Service. Dr. Roth's research focuses on three main areas. Firstly,聽he examines the factors that influence the search for information. Secondly, he聽investigates the use of behavioral economic tools such as nudges and incentives to聽alter behavior. Lastly, Dr. Roth conducts field studies to examine how to alter behavior聽using minor incentive. Dr. Roth has published in top-tier academic journals,聽including Nature Human Behavior, Psychological Review, Management Science,聽and Journal of Consumer Research. He has also published in leading journals in聽the field of Decision Making, such as Judgment and Decision Making, Decision,聽and Journal of Behavioral Decision Making.
Abstract
Taking the perspective of a policy maker, how can we promote desired behavior? Perhaps the most popular ways to聽do so are through the use of nudges and incentives. In this seminar, we will present two novel and scalable methods for altering聽behavior with small incentives - namely, incentivizing exploration and repeated deposit contracts. Next, we will discuss how to聽bring about desired changes even more cheaply by altering the choice environment through the use of nudges. We will focus on聽the most popular default and warning nudges, showing under which conditions these interventions are expected to be effective and聽when they may backfire.
Chair:听笔谤辞蹿别蝉蝉辞谤 Laurette Dub茅 (Scientific Director of MCCHE)
Co-Chair & Moderator: John G. Keogh (Professor of Practice, MCCHE; Founder, Shantalla Inc.)
Panel Discussion: A panel with scientists, business and policy leaders will discuss how scientific and technological developments聽and ontologies bridging farm, food and human behavior, can accelerate the design and long-term performance of convergence聽platforms ecosystems targeting achievable and time-bound real-world solutions placing human and environmental health at聽the core. This will advance the design of integrative digital architecture and governance framework to scale up how real-world聽data generated by individuals and institutions within and across disciplines and sectors can contribute to a World reset on convergence聽economy, building upon the challenges and possibilities reviewed above. Capitalizing on digital transformation of science聽and society, convergence economy takes a person-centered approach to bridging organizations and systems across sectors and jurisdictions,聽fully acknowledging that developed and developing worlds share the same planet, for world-scale transformation toward聽sustainable prosperity and affordable nutrition and health.
ABOUT THE SERIES
The Convergent Innovation Webinar Series features cutting edge science, technology and innovation in agriculture, food, environment, education, medicine and other domains of everyday life where grand challenges lie at the convergence of health and economics. Powered by data science, artificial intelligence, and other digital technologies, this disciplinary knowledge bridges with behavioural, social, humanities, business, economics, social, engineering, and complexity sciences to accelerate real-world solution at scale, be it in digital or physical contexts. Initiated in the agri-food domain, the series is now encompassing other grand challenges facing modern and traditional economies and societies, such as ensuring lifelong wellness and resilience at both the individual and population levels.
