The impacts of social trust on open and closed B2B e-commerce: A Europe-based study
础耻迟丑辞谤蝉:听蚕耻,听奥别苍驳耻补苍驳;听笔颈苍蝉辞苍苍别补耻濒迟,听础濒补颈苍;听罢辞尘颈耻办,听顿补苍颈别濒;听奥补苍驳,听厂丑补辞辩颈苍驳;听尝颈耻,听驰耻补苍
笔耻产濒颈肠补迟颈辞苍:听Information Management
Abstract:
The increasing popularity of open standards in B2B e-commerce demands more research on generalized trust. This study investigates how a country's social trust affects the use of open and closed B2B e-commerce. The analysis based on data from 27 European and related countries shows that social trust in a country promotes the use of open B2B e-commerce, but it impedes the use of closed B2B e-commerce. In addition, social trust negatively moderates the relationship between firm-level IT experience and closed B2B e-commerce. Our results highlight the important role of social trust in B2B e-commerce, especially in open e-commerce.
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