/desautels/taxonomy/term/3639/all en /desautels/channels/event/pre-startup-skills-workshop-3-introduction-industry-analysis-358777 <p>This workshop will introduce the fundamental tool of Industry Analysis which companies use for strategy development. For startups, understanding the industry is a critical step in determining market entry and market positioning.</p> Fri, 23 Aug 2024 14:06:52 +0000 admin 1216885 at /desautels /desautels/channels/event/pre-startup-skills-workshop-4-market-research-and-analysis-competition-358778 <p>This workshop will provide an overview of the different types of market research, how to analyze the competition, and the resources available at ÁùºÏ²Ê¿ª½±½á¹û to perform market research.</p> Fri, 23 Aug 2024 14:07:58 +0000 admin 1216886 at /desautels /desautels/channels/event/pre-startup-skills-workshop-5-foundations-ip-and-patent-searching-358779 <p>This workshop will demystify and explain the various form of intellectual property (IP), namely, patents, industrial designs, copyright, trademarks, and trade secrets.</p> Fri, 23 Aug 2024 14:09:13 +0000 admin 1216887 at /desautels /desautels/channels/event/pre-startup-skills-workshop-6-customer-discovery-358780 <p>This workshop will provide an overview of the customer discovery process and then delve deeper into how to conduct customer interviews and how to iterate on your business model or lean canvas.</p> Fri, 23 Aug 2024 14:10:31 +0000 admin 1216888 at /desautels