Overview
Public Relations : Communication plans in real situations. Topics include environmental scanning, audits, strategy and implementation of plan, including timelines, budgeting, working with suppliers and consulting skills. Emphasis on evaluation and return on investment of communication.
Terms: Fall 2015, Summer 2016
Instructors: Creighton, Jennifer (Fall) Creighton, Jennifer (Summer)
Note: Students will interact with practitioners in the field. Considerable time will be required outside of classroom hours, as students will work in teams against tight deadlines. It is recommended that students not take on a heavy course load during the term they take this course.
**In addition to Tuesday classes there will be three Friday classes held on Friday May 13, 20 and June 3 from 18:00 to 21:00.