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CMR2 542 Marketing Principles and Applications (3 unit茅s)

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Nota : Ceci est la version 2021鈥�2022 de l'annuaire 茅lectronique. Veuillez mettre 脿 jour l'ann茅e dans la barre d'adresse de votre navigateur pour une version plus r茅cente de cette page, ou .

Offered by: D茅veloppement de carri猫re et perfectionnement professionnel (脡cole d'茅ducation permanente)

Vue d'ensemble

Marketing : Covers the different aspects of marketing operations: the marketing concept, the analysis and research of market opportunities, the planning, implementation, and control of the marketing program (Product, Promotion, Distribution, and Pricing). The course focuses on Canadian market environment and Canadian marketing institutions. Lectures and case studies on an individual basis and/or involving team work will be used.

Terms: Automne 2021, Hiver 2022

Instructors: Dellar, Mary (Fall) Letovsky, Steven (Winter)

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