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CMR2 543 Marketing of Services (3 credits)

Minerva Class Scheduling Visit Minerva > Student > Registration > Class Schedule for course dates & times.

Offered by: Global & Strategic Comm. (School of Continuing Studies)

Overview

Marketing : Concepts of service marketing. Current trends. Strategic marketing plans for services. Customer satisfaction issues in services marketing: timing, communication, quality, loyalty. Service marketing for private and public sectors.

Terms: This course is not scheduled for the 2023-2024 academic year.

Instructors: There are no professors associated with this course for the 2023-2024 academic year.

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